The competition for tech talent has gone global. As more companies have moved completely remote, that means we can now work from anywhere in the world. This creates more opportunities for job seekers as relocating is not always required. A survey conducted in March says that 74 per cent of CFO’s predict that many of their employees will permanently work from home, something that could never have been predicted a year ago.
As companies go remote, building a remote-friendly employer brand is crucial for attracting top talent. Companies with strong employer brands receive 50 per cent more applications from more qualified candidates.
So the question is, how can a company establish its remote-friendly brand? Here are some simple steps:
Create a kick-ass company culture
An opportunity that comes as being a remote-friendly employer is that you can establish your brand as one that values diversity and employs people from different backgrounds around the world. It’s said that 67 per cent of job seekers consider workplace diversity an important factor when job hunting and over 50 per cent of employees want more diversity in their workplace. If those aren’t reasons enough, businesses that have higher-than-average diversity have 19 per cent higher revenues.
Get people talking
Employees being 100 per cent remote is rare and something that no one could have predicted a year ago. The lack of in-person training and integration into the company may arise, but it is important to know that there will always be hiccups and bumps along the road. Companies should welcome regular feedback from employees on their experiences being fully remote and set up a process for providing continuous feedback to their employees.
Invest in your brand
Remote working has created opportunities for people to work from anywhere in the world. This means that you can attract top talent from anywhere. If you want to attract people from outside of your city and country you need to create a strong employer brand. Think about what makes your company unique and create a plan to design and develop an employer branding strategy. Researchers suggest that choosing four or five areas to measure in tracking your company’s progress in the first couple of months in developing your employer brand strategy. This can help your company build a reputation as being a remote-friendly employer.
If you thought standing out as an employer was tough before, you are now competing against the entire world. Now that you can hire from anywhere, your talent, too, can work for any company in the world. Does your business need help finding top-notch international talent? Reach out to us on our website to find out more!
